The words ‘world-class’ are so over-used in the business world that they’re now treated with a high degree of scepticism. Many use this phrase without any real thought, hoping it will leave the reader with a warm and fuzzy feeling of reassurance.
For other companies, there’s real substance behind it, backed by a genuine ability to compete with the best in the world.
At Mirage we make no apologies for describing our portable machine tools as ‘world-class’. We’re proud that our products are regarded as some of the world’s best - and it’s not happened by accident.
So what does it take to be a truly world class business?